The First Words Out Of Your Mouth Author: Jenean Matthews The First Words Out of Your Mouth. By Jenean Matthews Copyright 2001 Advertising is such an important part of a business. If you don't get the word out about what you're offering you won't make money. There's plenty of opportunity to advertise on and offline line. When you meet someone in person you have the opportunity to speak with him or her verbally. The first words out of you mouth are very important. When you advertise the words in your ad are similar to the first words out your mouth. Make them important. How many ads have you seen in your lifetime? Some were very effective and may have even caused you to get more information or make a purchase. I guarantee you those types of ads aren't thrown together in a matter of seconds and put out there for the world to see. It's important to spend time writing effective ads. You want the readers to visit your site to get more information and eventually make a purchase. Next time you read an ezine or see advertisements don't by-pass reading the ads. You may think that you're not interested in other opportunities so you will skip the classified ads, but you're missing out on a learning experience. Read the ads and note how they make you feel. Are they good, effective ads? Why? Are they lousy ads? Why? What makes a good, effective ad? If you can answer this question, you've just increased the visits to you site. When using classified ads you have a limited time to get someone to view your site. That's the primary purpose. Don't make obvious mistakes when writing your ad. - Don't try to sell you offer in your ad. Think about this, would you walk up to a stranger and ask them to give you $20. The purpose of the ad is to get the click. - Don't use unrealistic hype. Can you really believe you're going to make $1,000,000 next week? (If you do I have some land in Florida for you.;-)) - Don't be so vague. Some ads don't give you a clue of what the offer is about. Your asking someone to spend valuable time viewing your site at least give him or her a preview. Listed below are ten things to consider and ask yourself when writing a good, effective ad, or reading ads for a learning experience. I've used some of the ads from previous issues of my ezine, The Primary Spot (theprimaryspot-subscribe@topica.com), as a demonstration. 1. IS IT BELIEVABLE? Can you really get guaranteed visitors, do you need them, and do you at least want to find out more details? GUARANTEED VISITORS TO YOU WEB SITE! IT'S FREE! Each visitor will view your site for at least 30 seconds. That's enough time to create an interest, bookmark your site or open it up in another window to review at a later time. Get your site seen! 2. WHAT ARE THE HIGHLIGHTS OF THE OFFER? Before you accept a new job one of the first things you want to know is what are the benefits. Are training and support good benefits? The M.O.M. Team...Mothers ON A Mission DEDICATED to training, and supporting those who wish to own and operate their own HOME-BASED business while doing the things that matter to them the most. Free website and training. For free information, please visit our M.O.M. Team website. 3. WHAT IS IT? There's no guessing here. Educational Software - Guaranteed To Improve Grades and Reduce Homework Time. 4. IS IT FREE OR LOW COST? THEN MENTION IT! The purpose of the ad is to get the click but if the offer is free or low-cost that may be enough information to tip the scale. Yours FREE! - A Massive Collection of Viral Marketing Tools To Build Your Business, Get Massive Traffic, Lead Generation Tools, Autoresponders and more! 5. DOES IT CREATE CURIOUSITY? What is benefactoring? A new wave in network marketing that will increase downlines, hmmm? - BENEFACTORING IS THE NEW WAVE IN NETWORK MARKETING - Our company has just endorsed the "benefactor" practice and because of this our members' downlines are exploding! Hate sponsoring and building downlines? Our Benefactors Can help. Send for more info at: airx@getresponse.com 6. WHO NEEDS IT? The whole world doesn't need your product. Find your niche and market to them. You'll be more effective. JUST DUCKY BABIES - Pampering Mom & Baby! Maternity, Nursing, Babies & Tots. Perfect Baby Shower and New Mom Gifts. Stop By & Take 10% OFF Your Order: Coupon Code: zbzzi6zrb ...